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In SE Asia, Wing Zone Franchisee Adapts to His Advantage

In SE Asia, Wing Zone Franchisee Adapts to His Advantage

In what Johnny Mayani calls the “YouTube era,” brands must be able to swiftly adapt to capture consumers’ attention and, if they’re successful, some of their spending as well. Nowhere is that more true than in Southeast Asia, says Mayani, where he’s the master franchisee for Wing Zone and where customers “aren’t necessarily attached to a brand, they’re attached to a lifestyle.”

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