With nearly three decades of experience operating a renowned, innovative chicken wing franchise recognized for its unique, mouth-watering flavors, it is no wonder Wing Zone is on track for exponential growth within the next few years.
Earlier this year, it was announced that Capriotti’s, the award-winning sandwich franchise that began in Delaware over 45 years ago, had acquired Wing Zone.
Not only is this invigorating news for both brands from a growth and operations standpoint, but it means plenty of added benefits to Wing Zone franchise partners.
Opportunities for Growth
This duo of growing brands is already off to a powerful start. Within the first few months of 2021, both brands have already signed on to open 30 new locations each across the U.S. Our partnership means that not only will you have the opportunity to become a multi-unit franchise, but you will also be able to grow with both brands. Several of our Wing Zone partners have signed on to open Capriotti’s locations and vice versa.
"Our expansion is validation of the strength of our business model and our partners are excited about the phase of growth for both brands.”, explained David Bloom, Chief Development Officer for Capriotti's and Wing Zone.
A Strong and Open Support System
When it comes to leadership, not only do Wing Zone and Capriotti’s provide our franchise partners with all the tools and resources necessary to achieve success and grow their portfolios, but the seasoned leaders behind our brands run them with an “always room for improvement” attitude. This includes updating Wing Zone’s branding, menu and constantly finding new ways to polish our already highly-successful framework.
At Wing Zone and Capriotti’s, our franchise partners are our family. Our brand only runs as smoothly as each individual location, and it is our mission to make sure each franchise partner has whatever they need to run their top-quality establishment. Our Franchise Business Mastery Coaching program offers new franchise owners 180 days of hands-on training with our coaches upon store opening. Meanwhile, our marketing strategy combines local and national media to generate brand awareness and the acquisition of new and excited customers.
These Days, It’s All About Technology
In 2020, about 1 in 4 consumers agreed that technology plays a major role in where they choose to dine. Capriotti’s has been well ahead of competitors when it comes to technological developments. From their rewards app to their online ordering and pick-up system, they were catering to the takeout dining atmosphere even pre-COVID.
In addition to offering these tech-friendly and mobile options to customers, both brands are constantly working on improving our internal POS systems. From third-party delivery and catering integrations to sales data, inventory management, and more, our portal makes for an efficient and effective workflow for our franchise partners.
Finally, one unique aspect Capriotti’s began implementing last year is the concept of ghost kitchens. Ghost kitchens provide several benefits to franchise partners. These innovative establishments can be open relatively quickly compared to traditional locations and require a much lower investment. Because these locations do not have an actual sit-down dining area or front-of-house employees, owners save on operating costs in the long-run, too.
Furthermore, ghost kitchens make it easier to tap into new markets, and, most importantly, to do so successfully. This opportunity not only helps our franchise partners meet the takeout and delivery demand fueled by the COVID-19 pandemic, but it also provides plenty of flexibility to our guests. It allows them to customize their order, arrival time and delivery options—all with just a few clicks on their mobile device.
Between our Wing Zone franchise partners benefiting from Capriotti’s established relationships with food vendors and suppliers and our innovative delivery system, day-to-day operations are just the beginning when it comes to building profits.
Our streamlined operations, our branded mobile apps, in-house and third-party delivery options, strong marketing and advertising support, and collaborative organization have allowed our brands to prosper, even through the substantial impact the pandemic had on most businesses last year. In 2020, Capriotti’s and Wing Zone surpassed $100 million in collective system-wide sales- yet another testament for the development plans in the works for both brands.
Springing Ahead of the Competition
As the second quarter of 2021 begins, it is sure to hold nothing but great things for current and prospective Wing Zone and Capriotti’s franchise partners. With our shared values, packed flavors and innovative culture, our partnership with Capriotti’s gives us a “leg up” when it comes to development for our franchise partners.
The Sky's The Limit for This Chicken Wing Franchise!
At Wing Zone, we have high hopes, big plans and the flavor to back it up.
Click here to learn more about becoming a Wing Zone franchise partner.