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Full Speed Ahead: How Wing Zone is Preparing for Rapid Expansion

After a year of record-breaking growth for our beloved chicken wing franchise, Wing Zone is bigger and better than ever. After signing agreements for 91 new locations in 2021 and growing our dual-branded franchise system by over 14.8% year-over-year, we’re right on track toward our goal of opening 500 Wing Zone and Capriotti’s locations across all 50 states by 2025.

With that, Wing Zone announced that 20 new locations are coming to the Southern California region.

Taking Southern California by Storm

Between our solid investment opportunity, supportive corporate team and innovative approach to the fast-casual market, our system was built for multi-unit ownership. The growth opportunity for Wing Zone in the Southern California region will continue to play a vital role in the overall expansion for the chicken wing franchise. In fact, 100 percent of our new agreements have been for three or more locations, and current owners continue to sign on for more.

Our expansion throughout Southern California comes partially as a result of our franchise partnership with Wavemaker Labs, which has signed an agreement to open 20 new locations in Los Angeles County. Not only is this an exciting milestone agreement, but it also means that as we deepen our collaboration with Wavemaker Labs, they will be able to test and implement more technological additions to our Wing Zone kitchens.

Seizing the Opportunity

Wing Zone is no stranger to innovation. Experimenting and investing in the latest technology is at the forefront of our strategy. As our fast-casual brand continues to increase efficiency to enhance the customer experience, the growth potential has skyrocketed.

Last year, we launched Wing Zone 2.0, our reimagined concept with self-order kiosks, pickup cubbies and Flippy 2 robotic fry cook stations.

With the latest and greatest technology, our franchise owners and customers can experience all the perks 21st-century technology has to offer. This kind of reliability and resilience makes it the perfect investment opportunity for aspiring and existing entrepreneurs alike.

In a Zone of Our Own

Few other quick service franchises can say that they are making the kind of groundbreaking changes to the industry that Wing Zone has. In many ways, we view ourselves as a tech company, with a whole corporate team devoted to selecting and supervising technology in each of our stores.

This same team is how we make sure that each piece of technology we introduce to the brand isn’t a gimmick. These robotics and digital ordering options improve our franchise partners’ lives and maintain the high quality of our food we expect. Many of these pieces of technology actually help our franchise partners save money when the time comes to hire.

Our franchise partner, Wavemaker Labs, is helping us realize just one aspect of the many technological advancements we have planned, to make Wing Zone wings as fast as they are flavorful.

Are you looking to join a revolutionary franchise that’s pioneering state-of-the-art kitchen automation and efficiency for restaurant brands everywhere? Contact us today to learn more about opening a Wing Zone in your area!