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Why Open a Wing Zone instead of an Independent Chicken Wing Restaurant

There’s no question chicken wings are a hot commodity. Single-day consumption for the delectable finger food topped 1.4 billion wings during the Big Game this year. At the same time, orders for chicken wings were up 7 percent in 2020 over 2019, a time when significantly fewer people were visiting restaurants.

Many hopeful restaurant owners are eager to get in on the action and open a chicken wing business of their own — particularly as financial uncertainty and the need for job stability grew during the pandemic. While that idea may sound intriguing, prospective restaurateurs should think carefully about how they go about opening a chicken wing restaurant. You not only have other wing concepts to compete with, but an expanding list of restaurants that feature wings on their menu. To succeed, you need to have just the right formula for:

  • Branding
  • Products
  • Marketing
  • Operations
  • Technology

Compared to starting a business from scratch, franchise opportunities are typically less risky. According to the Bureau of Labor Statistics, about 20 percent of business startups fail in the first year. Investing in a franchise minimizes the risk of failure because it is built upon a proven business model and provides an added level of support in times of uncertainty.

Here’s why opening a Wing Zone franchise is the smarter option for prospective restaurant owners.

You Don’t Need Industry Experience

Having industry experience is essential to successfully launching a startup restaurant concept. When you join a franchise, you don’t need to be an expert or even come in with former business experience. When you join a franchise, you’re backed behind the franchisor, who already has the expertise to be efficient in all aspects of running a successful business.

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At Wing Zone, we’ve developed our franchise model with new business owners in mind. We don’t expect you to come in with solutions to every problem or groundbreaking operations recommendations. We’ve taken the guesswork out of the equation. Our franchise model is constantly refined, and it’s been proved to work across the nation and globe. We’ve already developed a structure for launching, operating and growing your business. From hiring and training to marketing and operations, you can trust that we’ve already put in the thought and effort necessary to ensure your journey as a first-time Wing Zone franchisee is seamless.

You’re Joining a Well-Established Restaurant Brand

An added benefit of joining a franchise is that you don’t have to reinvent the wheel and establish a brand from the ground up. When you join a franchise, you get to share the common benefits with other franchisees while also getting the support and guidance from the franchisor. Benefits include advertising, service and trademarks, marketing designs, access to a variety of training and networking resources, ongoing support and more.

When you join our chicken wing franchise, you’re backed by a name that customers already know and recognize. Known for our quality food, we’ve spent the last 30 years developing 17 award-winning chicken wing flavors, and we’ve been ranked within the top 10 fast-casual franchise concepts. Beyond our delicious food, we’re also known for our innovative technology and delivery, one-of-a-kind company culture and multi-faceted support, and we’ve got three decades of experience to show for it.

You Get the Support of the Franchisor

Franchising allows you to reap all the benefits of being an entrepreneur with the resources of a more prominent, well-established company. With a proven formula for success, franchisees can experience the same benefits of business ownership without being left alone or without a clue.

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Our franchise development team has tried, tested and perfected our training and support model to help you develop necessary skills and enhance relevant areas of knowledge. Our support system includes:

  • Site Selection & Build-Out
    We’ve streamlined our process to help new franchisees find the right location within their market using site selection tools that provide access to relevant demographic data. We also help guide and oversee each build-out by ordering equipment, furniture, signage and more.
  • Marketing
    We offer each location a customized marketing plan to best suit their market. Not to mention, our franchise partners get to benefit from our well-established online and social media presence, and they get access to an endless amount of marketing material and programs.
  • Financial Management
    To help new owners manage their financial performance, we also offer a customized financial management platform and training modules. This platform will further help franchisees understand their business’ financial standing and help guide them to make more decisive, strategic decisions.

In addition to the above, our chicken wing franchise is proud to offer franchisees ongoing marketing support, training, business coaching and all other comprehensive training as needed.

Stand Out with the Best

If you’re ready to take the first step toward owning a chicken wing franchise, there has never been a better time than now. Our delicious flavors and innovative, technology-driven business model are just some of the reasons we were named a 2019 Fast Casual Top 100 Mover & Shaker. We’re searching for driven entrepreneurs to help us bring our concept into new communities across the globe.

Interested in partnering with a well-known wing franchise with over 30 years of proven success? Give our team a call at (702) 553-1329 or contact us online to request more information on how to get started.