Wing Zone has undergone some major renovations since its acquisition by Capriotti's in early 2020. The stand-out QSR brand embraced that change was afoot, and wing enthusiasts were ecstatic to hear what developments they could expect for the leading franchise concept. Now, reminiscing on all that unfolded after that, it's hard to describe 2021 as anything short of groundbreaking, as Wing Zone is more primed to take the industry by storm than it has been in its 35-year history.
What happened in those 12 months, you may be wondering? Well, here's a peek back at it all.
Brand Growth & Western Expansion
Despite the pitfalls that most factions of the American economy have endured over the past twelve months, the franchise industry has proven to be as lucrative as ever, if not more. This has not only allowed for year-over-year growth for many current Wing Zone franchise partners but opened the floodgates for the brand to bring on new prospects wanting to capitalize on the tremendous growth the brand has been experiencing.
In what shaped up to be a year for the record books, Wing Zone signed an exceptional 91 new deals for the year ahead. These new signings have been primarily influenced by the expansion of the franchise into untapped markets, including the Western United States, where Wing Zone opened its first Ghost Kitchen in Los Angeles only a few months ago. This expansion news has left many prospects and investors eager to bring the brand to their hometowns and markets that, until now, have remained undeveloped for Wing Zone.
The Wing Zone team has its sights firmly set on everything they hope to achieve in this new year. Never satisfied simply with what's been accomplished in the past, the expectation is to make 2022 the most profitable year in company history, continuing to expand to new heights and into new markets along the way. All while bringing award-winning flavors of Wing Zone to more families and individuals around the country than any year past.
Company-Wide Rebranding
2021 was met with some of the biggest news to date – an announcement that a company-wide brand refresh was underway, which was set to take the brand to a whole new level. The rebranding features technology upgrades that will solidify the brand as the fastest, most efficient technology operator in the segment, a revamped menu, an energized restaurant design and experience, a new logo and other assets designed to further position the brand as one of the undisputed leaders in the chicken wing category.
From a streamlined menu that focuses on best-selling wings and tenders to in-shop curated music and a revolutionary scent strategy, Wing Zone is transforming the way customers experience the brand. With a more vibrant color scheme and AI-enhanced kitchen operations to cubbies designed for quick, grab-and-go pickup and delivery options, the brand now offers a more efficient, modern take on chicken wing consumption than ever before. And in 2022, the franchise plans to introduce these changes at locations nationwide.
There’s Never Been a Better Time to Join Wing Zone
In many ways, the path ahead has been paved by the incredible degree of brand awareness Wing Zone has spread this past year. The franchise made appearances in USA Today, Business Insider, Thrillist, MSN, Yahoo! Finance, and a slew of additional local, regional, and national outlets in 2021. All of which worked toward a singular purpose, bringing customers through the door and franchise partners to the table. From there, it's the brand's flavor-fused menu items and impeccable franchising opportunity that keep them interested, respectively.
Wing Zone is devoted to making advancements in 2022 that are consistent with the company's overall goals. These include providing for system-wide growth in new and planned locales, pursuing new technological advances (in-store and online) for the benefit of customers and franchise partners, and pushing forward toward the brand's goal of being the second-largest chicken wing franchise.
The resilience displayed by the economy has given hope that we can all look forward to a complete resurgence of the American marketplace. While nobody can predict what highs and lows are ahead, prospects can remain confident Wing Zone is positioned to make significant gains and perform at a level unmatched by anything the brand has done yet.
Interested in bringing Wing Zone to a community near you? Contact us today to learn more about our chicken wing franchise opportunities!
